Marketing

"We're going to be launching this brand new innovative product and we're looking for investors!" 'Sounds good! What's your Go to Market Strategy for doing that? What's the first step?' "Well..."One of the worst things to not have with any kind of business proposal is a clear and cohesive go-to-market strategy. Without something like this, you are effectively and elaborately fantasizing about where you want your business to be in the future.With a direct, clear strategy in place, you'll be able to realize the potential of your business while having the ability to take on a flex ... read more

One of the areas that we discussed in the past included some of the essential documents you need as a startup company to really gain traction with investors, no matter what kind they are. Right here, we'll be looking into one of them; specifically, that being the business plan and planning out your business plan format.Business plans are effectively a biography of your company and serve as the most concise, yet quick overview of your business. If you write a business plan well, then it can spell out success in any investment meeting you get invited to. A bad ... read more

If there's one thing that takes more time and more resources to cultivate over time for a business, it's the prospect of developing a community that identifies strongly with your business, demonstrate a significant degree of loyalty, and allow for continuous engagement amongst themselves. More commonly, these are known as Community Building and Engagement respectively. To some, these phrases can often be mistaken or broadly lotted into the same category, in spite of the fact that they are wholly different concepts. While they are different, they are objectives that a company should be seeking to achieve at the same t ... read more

With startups, it is all a matter of Growth - lets look at the advantages of pay per click and disadvantages of PPC to Develop your Startup in this essential phase of building your business.In the past, measuring the success of your startup company could easily be tracked by some fundamental, immediately understandable metrics. For a store, it's simply looking at how many people walk through your doors and make a purchase.Fast forward to the future, and the kind of metrics used in order to quantify a successful business, marketing strategy, website, become all the more comp ... read more

In previous posts, we discussed the kind of importance that is placed on community building alongside community engagement and how to differentiate the two. In case you haven't had the chance to really dive into that one, it's definitely worthwhile doing. In case you don't have the time, here are the cliff notes: Community Building is all about laying the foundations where your future communities will start from, such as a dedicated forum on a website, email newsletter and social media outlets. While community engagement refers to the methods of directly engaging with your audience and how it differs ... read more

Behind any startup company or business is an effectively constructed community that allows for its message to be circulated and its content to be created and widely distributed over a wide range of mediums.As a result, for any kind of business, no matter how far they are along in their life-cycle, without an effective set of tools being used to help you build your community, fighting to develop one will prove to be an uphill struggle.So, what exactly are you going to need when it comes to building up your own community? First of all, you'll ne ... read more

No matter what kind of company you look at, or which entrepreneur you speak to, they will certainly discuss the importance that comes with a brand and its consistency. Specifically where it relates to its core values, goals and objectives over time. So, as a new entrepreneur at the helm of a disruptive startup company, there is every reason for you and your brand to work in such a way to stand out from the collective crowd of other businesses. It's here that we dig into some of the proverbial bones of content creation and marketing for your busin ... read more

For anyone looking to take their startup company to the next level, the power of social media, especially where it relates to marketing, cannot be understated in the slightest. Just looking at some of the statistics from this year, for example:Facebook hosts more than 2.3 billion active usersInstagram includes more than 800 million account holdersLinkedIn houses over 500 millionTwitter has 330 million active users too.With these kinds of numbers, even if you're marketing with just a 10, or even a 1 percent penetration rate from your advertisements, that's still anywhere from 3.3 to 230 million potential custome ... read more

The world of entrepreneurship is a wild, often fun and more often gruelling, one. Whether you're taking your very first steps at building up on your initial blueprints, or you're taking your side project/hobby to the next exciting level of its evolution, one thing remains crucial for its long-term success and your future prosperity - getting the word out.A store without either a large flow of customers or highly loyal ones is a bank foreclosure and vacant lot waiting to happen. It's for this reason that, no matter where your startup company is based, in the real w ... read more