In previous posts, we discussed the kind of importance that is placed on community building alongside community engagement and how to differentiate the two. In case you haven't had the chance to really dive into that one, it's definitely worthwhile doing. In case you don't have the time, here are the cliff notes:
Community Building is all about laying the foundations where your future communities will start from, such as a dedicated forum on a website, email newsletter and social media outlets. While community engagement refers to the methods of directly engaging with your audience and how it differs across mediums.
For any business, no matter what the size, a dedicated and supportive community is the glue that keeps your company together as a functional structure, and the fuel that helps to accelerate it forward. A community’s importance cannot be understated, but as a startup, how can you start up community building?
We'll be going into just how right here.
First and foremost in the process of building a community, you need to ask just what kind of community you want to have for your business. Once you have the structure of this community in mind, you can start plotting out a course for building it up.